Know Your Shopper

Overview

Know Your Shopper gives merchants a clearer, more consumable view of shopper data already available in N-Genius Online. It helps you understand your shopper base, spot patterns, and make informed business decisions.

Key Benefits

Deeper Shopper Insights — See country of origin, card issuer country, and whether customers are new or returning.
Fraud Reduction — Spot unusual activity (e.g. mismatched shopper IP vs card issuer country).
Operational Efficiency — Dashboards and reports save time vs. manual analysis.
Improved Conversions — Build stronger relationships with repeat shoppers and reduce declines.

Accessing Enhanced Dashboards

Log in to the N-Genius Portal and switch to the Summary tab.
Use the new Channel filter and view the additional pie charts:
- Orders by Shopper IP Country
- Orders by Country of Issue
- Orders by Shopper Type
Click any chart title to open a right-hand panel with a detailed breakdown.

Notes:

Charts update hourly.
SDK users must update to pass shopper IP. API users must forward shopper IP to Gateway. See API guide.
Historical orders (before enablement) will show blank values.

Details of Each Chart

Shopper IP Country → Origin of orders, with outlet breakdowns.
Shopper Type → New vs. repeat customers.
Country of Issue → Card issuer country used in transactions.

Viewing at Transaction Level

You can also view shopper information directly in Order Details:

From the Orders tab, open an order.
On the Order Details page, scroll down to the Customer Payment Details Section:

Downloading Reports

Shopper insights are also available in downloadable reports from the Summary, Orders, and Reports tabs.

Getting Started

Get in touch with your relationship manager or [email protected] for enablement help.

Notes

Shopper insights are available only after successful payment.
Data is for verification and analysis purposes; handle per data protection policies.
If you are not passing shopper IP, reports and charts will show Not Available.